Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.
arm-shades
Universal Foundation before and after comparison showing seamless coverage of acne for a natural matte finish.
Universal Foundation in various shades in frosted glass bottles with rose gold caps for a natural matte finish.
Universal Foundation before and after comparison on deep skin showing a seamless natural matte finish
Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.
arm-shades
Universal Foundation before and after comparison showing seamless coverage of acne for a natural matte finish.
Universal Foundation in various shades in frosted glass bottles with rose gold caps for a natural matte finish.
Universal Foundation before and after comparison on deep skin showing a seamless natural matte finish

Universal Foundation

Universal Foundation

Regular price £34.95
Sale price £34.95 Regular price £34.95
1 FL OZ / 30ML
Regular price £24.47
Sale price £24.47 Regular price £34.95
1 FL OZ / 30MLSave 30%

Flawless, natural matte skin that lasts all day.

Flawless, natural matte coverage that lasts.

  • Evens skin tone and blurs imperfections for a seamless finish
  • Buildable medium-to-full coverage that still looks like skin
  • Up to 16 hours of comfortable, shine-free wear
22W

Ready for Shipment

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3-5 working days delivery

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DESCRIPTION

A long-wearing foundation that blends seamlessly for a natural matte finish and all-day coverage.

HOW DOES THE 30-DAY GUARANTEE WORK?

We offer a 100% match guarantee on all our products. If you are not satisfied, you will receive a full refund - no questions asked.

HOW TO USE

1. Apply a small amount to the back of your hand or directly to the skin.
2. Use the 2-in-1 Build & Conceal Brush to blend from the center of your face outward for an even finish.
3. Build coverage as desired.

SPECIFICATIONS

  • Cruelty-free formula, ensuring no animal testing was involved
  • Customizable coverage that evens skin tone while allowing your natural beauty to shine through
  • Infused with Olive Fruit Oil for added moisture and softness
  • Features Bisabolol and Ginger Root Extract to calm and soothe the skin, reducing irritation
  • Enjoy up to 16 hours of wear without fading, keeping your look flawless from morning to night

INGREDIENTS

Aqua, Cyclopentasiloxane, Dimethicone, Ci 77891, Trimethylsiloxysilicate, Peg-10 Dimethicone, Butylene Glycol, Titanium Dioxide, Ethylhexyl Methoxycinnamate, Pentylene Glycol, Sodium Chloride, Dimethicone/Peg-10/15 Crosspolymer, Peg/Ppg-18/18 Dimethicone, Cyclohexasiloxane, Phenoxyethanol, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Trimethylsiloxyphenyl Dimethicone, Synthetic Fluorphlogopite, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Triethoxycaprylylsilane, Sorbitan Sesquioleate, Disodium Stearoyl Glutamate, Parfum, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Bisabolol, Sodium Hyaluronate, Zingiber Officinale (Ginger) Root Extract, Opuntia Ficus-Indica Fruit Extract, Polysorbate 20, Dimethiconol, Xanthan Gum, Bht, Ci 77492, Ci 77491, Linalool

SHIPPING & RETURNS

Enjoy free UK shipping on orders over £50! All packages come with tracking for your convenience, and delivery is within 3 to 5 working days.

If you’re not completely satisfied with your purchase, you can return the product within 30 days of receipt for a full refund - no questions asked.

View full details
Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.

Universal Foundation - 22W

Regular price £34.95
Sale price £34.95 Regular price £34.95
Regular price £24.47
Sale price £24.47 Regular price £34.95
Save 30%

FREQUENTLY ASKED PRODUCT QUESTIONS

Is Universal Foundation suitable for all skin types?

Absolutely. The lightweight, buildable formula suits oily, combination and normal skin, delivering a natural matte finish without feeling heavy. If your skin is dry, prep with a moisturiser for best results.

Do I need to use a primer with Universal Foundation?

Not necessary. The formula provides a smooth, long-lasting finish on its own (up to 16 hours). If you have visible texture or an oily T-zone, apply a thin layer of primer to those areas to further smooth and extend wear.

Is the Universal Foundation suitable for all skin types?

Yes, its lightweight, breathable formula with a natural matte finish works well on oily, combination and normal skin. If your skin is dry, prep with a good moisturiser, and if you’re sensitive we recommend a quick patch test first.

How do I choose my shade?

Our shades move from light to deep by number, and undertone is shown by the letter: C for cool/rosy and W for warm/golden. Test a small stripe along your jawline and blend towards the neck—the right shade will disappear. If you’re between shades, you can mix two to create your perfect match.