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Transform your routine

The Foundation That Changes Everything

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Over 13,524 Five Star Reviews!

Six Reasons Why You'll Love Changing Foundation

#1

ADAPTS TO YOUR EXACT SKIN TONE

Watch as this white foundation magically transforms to match your unique skin color. Using revolutionary encapsulated pigment technology, it adjusts to fair and medium skin tones perfectly — no more drawer full of wrong shades.

Five orange stars in a row on a white background.

'I've spent hundreds on foundations that never matched. This one adjusted to my skin perfectly within seconds!'

Margaret, 52

Verified Purchase

#2

HYDRATES MATURE SKIN ALL DAY

Packed with Sodium Hyaluronate and Glycerin, this foundation doesn't just cover - it deeply moisturizes. Say goodbye to that dry, cakey look that ages you by afternoon.

Five orange stars in a row on a white background.

'My skin feels moisturized all day. No more dry patches or flaking by afternoon!'

Susan, 48

Verified Purchase

#3

LIGHTWEIGHT YET BUILDABLE COVERAGE

Finally, a foundation that doesn't feel like a mask. Build coverage where you need it without the heaviness — perfect for mature skin that needs to breathe.

Five orange stars in a row on a white background.

'It's so light I forget I'm wearing it, but it covers my redness beautifully'

Linda, 55

Verified Purchase

#4

REDUCES APPEARANCE OF FINE LINES

Vitamin E and hydrating ingredients work together to plump and smooth fine lines. It's like having skincare and makeup in one bottle.

Five orange stars in a row on a white background.

'My crow's feet are barely visible now. It's like an instant face lift!'

Patricia, 47

Verified Purchase

#5

SAFE FOR SENSITIVE & PROBLEM SKIN

Gentle enough for rosacea, vitiligo, and sensitive mature skin. Dermatologist-tested formula that cares for your skin instead of irritating it.

Five orange stars in a row on a white background.

'I have rosacea and this is the only foundation that doesn't irritate my skin'

Diane, 51

Verified Purchase

#6

LASTS 16 HOURS WITH SPF PROTECTION

From morning coffee to evening dinner — stay protected and flawless. Choose SPF 15 for daily wear or SPF 30 for extra sun protection.

Five orange stars in a row on a white background.

'Applied at 6am, still looked fresh at 10pm dinner!'

Carol, 49

Verified Purchase

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Changing Foundation Benefits

Perfect Shade Match

Changing Foundation's color-adapting technology takes the guesswork out of shade selection. One bottle works for your summer and winter skin — saving money and frustration.

Age-Defying Hydration

This isn't just makeup — it's skincare that happens to give coverage. Deeply moisturizes while concealing imperfections, helping diminish fine lines with every wear.

White cream smear with a smooth texture on a black background.

Natural, Breathable Coverage

No more choosing between coverage and comfort. Lightweight formula sits beautifully on mature skin without settling into lines or looking mask-like.

All-Day Wear Without Touch-Ups

Whether you're out running errands or heading to dinner, this foundation keeps up. It stays fresh, resists creasing and fading, and won’t cling to dry patches — no need to reapply.

What Our Customers Are Saying

'At 54, I'd given up on foundation'

'Everything looked cakey or orange. This actually matches my skin and makes me look 10 years younger! The white-to-my-shade transformation still amazes me every morning.'

Barbara, 54

'My husband asked if I'd had work done!'

'The transformation is amazing - it goes on white then becomes MY color. My skin looks so smooth and hydrated, my husband asked if I'd had work done!'

Jennifer, 50

'Finally, something that truly adapts to my skin.'

'I’ve always struggled to find a foundation that looks natural across my uneven tone. This one blends like magic — no more patchy makeup, just smooth, confident skin.'

Maria, 57

How to Apply Changing Foundation

Step 1.

Start With White

Apply small dots of the white foundation to your forehead, cheeks, nose, and chin. Don't worry - the magic is about to happen!

Step 2.

Blend With Brush

Use a foundation brush to blend in circular motions. Watch in amazement as the white formula transforms to match your exact skin tone.

Step 3.

Build If Needed

Need more coverage on age spots or redness? Simply add another layer. The buildable formula won't cake or settle into lines.

What Makes Changing Foundation Special

Clear liquid bubbles on a white background.

Glycerin

This powerful humectant draws moisture from the air into your skin, keeping it soft and plump all day — essential for mature skin that tends toward dryness.

Pink liquid bubbles in a circular pattern on a light background.
Sodium Hyaluronate

The gold standard of hydration. Holds up to 1000x its weight in water, visibly plumping fine lines and creating that dewy, youthful glow.

Abstract image of swirling amber liquid on a yellow background.

Tocopheryl Acetate (Vitamin E)

More than just an antioxidant — it actively repairs and protects mature skin from environmental damage while nourishing deeply.

Close-up of black granular material with a rough texture.

Titanium Dioxide

Natural mineral that provides sun protection while perfecting skin.

Join the 500,000+ Women Who've Made the Switch

Over half a million women have already discovered this breakthrough, and it's been featured in Vogue, Elle, and Cosmopolitan as the foundation that finally "gets" mature skin.

Woman with blonde hair showing earrings in two side-by-side images.

'At 54, I'd given up on foundation'

'Everything looked cakey or orange. This actually matches my skin and makes me look 10 years younger! The white-to-my-shade transformation still amazes me every morning.'

Barbara, 54

'My husband asked if I'd had work done!'

'The transformation is amazing - it goes on white then becomes MY color. My skin looks so smooth and hydrated, my husband asked if I'd had work done!'

Jennifer, 50

'Finally, something that truly adapts to my skin.'

'I’ve always struggled to find a foundation that looks natural across my uneven tone. This one blends like magic — no more patchy makeup, just smooth, confident skin.'

Maria, 57

SALE - LIMITED TIME ONLY!

CLAIM YOUR OFFER!

£28.95

£24.61 per Piece

SAVE £4.34

£28.95

£24.61 per Piece

SAVE £4.34

£57.90

£40.53 for Two + FREE NUDE LIPSTICK

£57.90

£40.53 for Two + FREE NUDE LIPSTICK

FREE Shipping | 30-Day Shade Match Guarantee | Risk-Free Trial - Love it or Pay Nothing

Try it today →

with a 30-Day Money Back Guarantee!

Free Shipping Included

Sell-Out Risk
High
Comments
Add a comment ...

Monica Reese

I honestly didn’t expect much, but this foundation feels like silk. It doesn’t dry me out or make my fine lines worse. Game-changer for 50+ skin.

Like • Reply 

2h

Linda Foster

Does it really blend to match your skin tone? I’ve been burned by “universal” shades before 😅

Like • Reply 

4h

Jessica Hines

@Linda Foster I was nervous too but it matched my skin perfectly. I have redness and sun spots, and it somehow just evens everything out without looking heavy.

Like • Reply 

24 min

Sheila Martinez

Bought this on a whim after reading about it in Elle. My skin's super reactive from perimenopause, and this is the first product in months that hasn't caused flare-ups. 💖

Like • Reply 

6h

Karen Dubois

I used to think my skin problems were just aging... turns out it was my makeup working against me. This feels like skincare with coverage. LOVE.

Like • Reply 

8h

Donna Steinberg

I’m 56 and my skin hasn’t looked this healthy in years. It's lightweight but covers beautifully. My daughter said I looked “glowy” and I nearly cried 🥹

Like • Reply 

11h

Amanda Patel

Is this good for women with melasma? I have a few dark patches and most makeup just makes them look worse.

Like • Reply 

15h

Catherine Ng

@Amanda Patel I have melasma on my cheeks and this actually helps blur them. It doesn’t cling or make them more obvious. The color adapting thing really works.

Like • Reply 

2h

Rhonda McClain

Soothing and lightweight. I even forget I’m wearing foundation. And no more itchy cheeks by 2pm like with my old brand 🙌

Like • Reply 

18h

Martha Levinson

I was so tired of my foundation settling into every line on my face. This one just smooths everything out. Never thought I’d find something this good post-menopause.

Like • Reply 

3

1d

SALE - LIMITED TIME ONLY!

CLAIM YOUR OFFER!

£28.95

£24.61 per Piece

SAVE £4.34

£28.95

£24.61 per Piece

SAVE £4.34

£57.90

£40.53 for Two + FREE NUDE LIPSTICK

£57.90

£40.53 for Two + FREE NUDE LIPSTICK

FREE Shipping | 30-Day Shade Match Guarantee | Risk-Free Trial - Love it or Pay Nothing

Try it today →

with a 30-Day Money Back Guarantee!

Free Shipping Included

Sell-Out Risk
High
Comments

Add a comment ...

Monica Reese

I honestly didn’t expect much, but this foundation feels like silk. It doesn’t dry me out or make my fine lines worse. Game-changer for 50+ skin.

Like • Reply 

2h

Linda Foster

Does it really blend to match your skin tone? I’ve been burned by “universal” shades before 😅

Like • Reply 

4h

Jessica Hines

@Linda Foster I was nervous too but it matched my skin perfectly. I have redness and sun spots, and it somehow just evens everything out without looking heavy.

Like • Reply 

24 min

Sheila Martinez

Bought this on a whim after reading about it in Elle. My skin's super reactive from perimenopause, and this is the first product in months that hasn't caused flare-ups. 💖

Like • Reply 

6h

Karen Dubois

I used to think my skin problems were just aging... turns out it was my makeup working against me. This feels like skincare with coverage. LOVE.

Like • Reply 

8h

Donna Steinberg

I’m 56 and my skin hasn’t looked this healthy in years. It's lightweight but covers beautifully. My daughter said I looked “glowy” and I nearly cried 🥹

Like • Reply 

11h

Amanda Patel

Is this good for women with melasma? I have a few dark patches and most makeup just makes them look worse.

Like • Reply 

15h

Catherine Ng

@Amanda Patel I have melasma on my cheeks and this actually helps blur them. It doesn’t cling or make them more obvious. The color adapting thing really works.

Like • Reply 

2h

Rhonda McClain

Soothing and lightweight. I even forget I’m wearing foundation. And no more itchy cheeks by 2pm like with my old brand 🙌

Like • Reply 

18h

Martha Levinson

I was so tired of my foundation settling into every line on my face. This one just smooths everything out. Never thought I’d find something this good post-menopause.

Like • Reply 

1d

Frequently Asked Questions